Game changers in denim are bold. Super Stories had to develop an equally bold visual identity for Transformers, which would reflect both the premium status of the event and the aspirational future it aims to realize – and to inspire other daring denim- heads to throw their hat into the ring.

Since Transformers gives a platform to the most accomplished and free thinking members of the denim community, an efficient and effective contact structure was a no-brainer. We developed an invitation system and mailing campaign which would communicate the Transformers summit series and all it achieves.